UTM Link Builder

Generate accurate Google Analytics campaign tracking URLs with utm_source, utm_medium, and utm_campaign parameters.

  • 100% free
  • Private in browser
  • No signup
  • No watermarks
Presets:
The full URL of your landing page
e.g. google, newsletter, linkedin
e.g. cpc, email, banner, social
e.g. black_friday, product_launch
Paid keywords or search terms
Ad variation, CTA button, A/B test version
Full tracking link ready to share or insert into ads

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About UTM Link Builder

Generate accurate Google Analytics campaign tracking URLs with utm_source, utm_medium, and utm_campaign parameters. Use this free client-side tool on TheToolss with zero installation and complete privacy.

How to use UTM Link Builder

  1. Enter your landing page website URL
  2. Fill in campaign source, medium, and name
  3. Optionally specify keyword terms or ad variations
  4. Copy the generated tracking link directly into your ad campaign

Key features

  • Automatic space-to-underscore formatting
  • Presets for Google Ads, Facebook, Newsletters, and X
  • Full GA4 compatibility
  • One-click copy to clipboard

Frequently asked questions

What are UTM parameters?
UTM (Urchin Tracking Module) parameters are 5 query tags added to URLs to track traffic sources inside Google Analytics (GA4).
Which UTM tags are mandatory?
utm_source, utm_medium, and utm_campaign are standard requirements for clean analytics reporting.
Does this tool automatically sanitize spaces?
Yes, spaces are automatically converted to clean underscores and lowercase formatting.
Does this change existing URL query parameters?
No, existing query params on your URL are preserved and UTM tags are appended cleanly.
Is it free?
Yes, completely free with instant URL copying.